Portfolio > E-Learning




Who they are: Pearson are one of the world's leading education companies. Their curriculum materials, multimedia learning tools and testing programmes help to educate millions of people worldwide - more than any other private enterprise.


What I did: Copyediting and copywriting of Pearson PDI (Professional Development International)’s course material for computer-literacy training for teachers in Africa.

Involved in editing, proofing and rewriting copy for online modules and animated assistance programmes, as well as the development of language style guides.




Who they are: Kineo are a global workplace learning company specialising in custom e-learning, accredited programmes and hosted learning management platforms.

City & Guilds



Who they are: City & Guilds are specialists in workplace/vocational learning, offering more than 500 qualifications across 28 industries; and working with over 10,000 centres and training providers in 80 countries around the world. Over two million learners work towards a City & Guilds qualification every year.


What I did: On behalf of Kineo, I supplied original and reworked content for a prototype magazine-style portal for City & Guilds.

This involved researching and reviewing existing documentation, articles, guidance and online videos, before rewriting them in the form of fresh reviews, articles and summaries, including headlines, straplines and breakout quotes, etc.

N.B. Since this project Kineo has been acquired by City & Guilds.

“Well done! Your article emulated the product’s copy perfectly, and I like it so much that I routinely email it to interested parties as a quick and attractive explanation of our product. Further copywriting? You'll be my first choice!”

Jeremy Thomas, The Animated Book Company


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