Portfolio > Third Sector

The Cybersmile Foundation

cybersmile logo


What they do: A UK-based, award-winning cyberbullying charity committed to tackling all forms of online bullying and hate campaigns. The Cybersmile Foundation deliver professional advice, education and support to those affected by cyberbullying and their families.

cybersmile image

What I did: Initially involved in a rewrite and overhaul of their previous website. I was then brought onboard as copywriter for their extensive new website to ensure quality content. This involved:

  • Editing, reworking and proofreading web copy across their extensive website
  • Generating original material
  • Advising on content strategy
  • Advising on related marketng campaigns

Testimonial: "We used Chameleon Copywriting when we overhauled our website and we were very impressed. The quality of Matt’s work was second to none and he really listened to what we wanted. Perhaps the most impressive (and important) factor of the work was that it was delivered on time, every time. I really wouldn't hesitate to recommend him!" Scott Freeman, Founder, The Cybersmile Foundation

The Angelus Foundation



What they do: A UK charity, based in Brighton, East Sussex, set up to educate and inform young people about the risks of legal highs. They work in collaboration with government, education establishments, festival-organisers and other leading charities, including The Amy Winehouse Foundation.


What I did: Full rewrite of online content ahead of new website launch and national press campaign. Included development of new house style, content strategy, editing and proofing of existing articles and generation of fresh web content. Also advised on rebranding, marketing issues and improved audience engagement.

Testimonial: “Matt McGuire is a great asset to our team and his expertise and flow of ideas are greatly appreciated. He has turned copy around for us with very tight deadlines and is always a pleasure to deal with. I would highly recommend his services”.  Maryon Stewart, Author & Broadcaster & Founder of The Angelus Foundation.


The Climate Group

climate group


What they do: A not-for-profit organisation which brings together a global coalition of the world’s most powerful governments, brands and public figures to push for the policies, technologies and investment for a commercially viable 'Clean Revolution'.


What I did:

  • editing, standardising and proofreading online content
  • provision of original content for website
  • marketing research for global PR events





What they do: A Brighton-based children's health charity set up in 1967 that works across Sussex and Surrey. Best known for their work with the Royal Alexandra Children’s Hospital and the Trevor Mann Baby Unit.

What I did: Editing and proofing for a legacy booklet and campaign brochure.

benjamin fagg nine months 9

Image courtesy of Rockinghorse

Testimonial: "It’s great to have Matt onboard to make suggestions on our marketing materials and ensure that they are to the highest standard before print." Allie Polhill, Senior Fundraising and Marketing Manager, Rockinghorse





What they do: A young people's arts, training, therapy and development charity, based in Brighton and working throughout Sussex and the south east.

What I did:

  • Original content, editing, standardisation and proofreading for online News and Projects pages
  • Content strategy
  • Marketing and PR consultancy


Testimonial: “Matthew has been brilliant! Having his impartial perspective has been crucial in helping us to produce concise content and create a website that is accessible, intriguing and jargon-free.” Adam Joolia, Director, AudioActive

“I found Matt to be interested in our project, quick to understand our requirements and prompt with the delivery of the work. Edge Company will certainly call on Chameleon for copy writing for our next launch of products.” Garth Williams, Director, Edge Company


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